Master Lock: Difference between revisions
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In 1973, Master Lock ran a famous Super Bowl ad where one of their locks survived being shot by a sharpshooter, thereby proving its durability, thus the slogan "Tough Under Fire". Master Lock would continue running similar ads during future Super Bowls, spending almost their entire annual marketing budget on the single commercial. <ref>[http://www.clickz.com/experts/archives/ebiz/ebiz_report/article.php/835901 Advertising During the Super Bowl]</ref> | In 1973, Master Lock ran a famous Super Bowl ad where one of their locks survived being shot by a sharpshooter, thereby proving its durability, thus the slogan "Tough Under Fire". Master Lock would continue running similar ads during future Super Bowls, spending almost their entire annual marketing budget on the single commercial. <ref>[http://www.clickz.com/experts/archives/ebiz/ebiz_report/article.php/835901 Advertising During the Super Bowl]</ref> | ||
In the episode "Mega Movie Myths" of the Discovery Channel's show MythBusters, this famous ad was tested by shooting a Master Lock padlock by a rifle, capturing the results on film. As the famous Super Bowl ad depicted, Master Lock passed the test by surviving the gun shot.<ref>[http://www.imdb.com/title/tt0852842/synopsis]</ref> | |||
== Lock Listing == | == Lock Listing == | ||
Revision as of 16:34, 9 November 2011
Master Lock
| Master Lock | |
 | |
| Name | Master Lock |
|---|---|
| Headquarters | Milwaukee, WI (USA) |
| Founded | 1921 |
| Founder(s) | Harry Soref, P.E. Yolles, Sam Stahl |
| Products | |
| Padlocks, Combination locks | |
Master Lock is an American lock manufacturer that produces low security padlocks, chain locks, gun locks, and various other lock related equipment. Master Lock is currently the world's largest importer of padlocks and related security products. They are best known for their laminated steel layer padlocks that use warded and pin-tumbler designs. Their combination padlocks are also widely used on lockers in schools throughout the United States.
History
Master Lock was founded in 1921 by Harry Soref, P.E. Yolles, and Sam Stahl. Soref invented and patented a padlock in 1924 that used laminated layers of steel for extra protection. Padlocks of the time were all hollow and suspectible to various forced entry techniques, particularly impact with a hammer. Soref's inspiration for the design was from bank vault doors and battleships of the time.[1]
Soref's design went on to be wildly successful, with federal agents placing large orders. Many of these padlocks were used to lock down establishments that disobeyed prohibition laws.
In 1939 Master Lock moved to their current facility at 2600 North 32nd Street, Milwaukee, Wisconsin. Harry Soref died in 1957. He was succeeded as president of Master Lock by co-founder and long time friend Sam Stahl.
"Tough Under Fire" campaign
In 1973, Master Lock ran a famous Super Bowl ad where one of their locks survived being shot by a sharpshooter, thereby proving its durability, thus the slogan "Tough Under Fire". Master Lock would continue running similar ads during future Super Bowls, spending almost their entire annual marketing budget on the single commercial. [2]
In the episode "Mega Movie Myths" of the Discovery Channel's show MythBusters, this famous ad was tested by shooting a Master Lock padlock by a rifle, capturing the results on film. As the famous Super Bowl ad depicted, Master Lock passed the test by surviving the gun shot.[3]
Lock Listing
- Master Lock No 1
- Master Lock No 2
- Master Lock No 3
- Master Lock No 4
- Master Lock No 6
- Master Lock No 7
- Master Lock No 8
- Master Lock No 15
- Master Lock No 17
- Master Lock No 21
- Master Lock No 22
- Master Lock No 82
- Master Lock No 121
- Master Lock No 130
- Master Lock No 140
- Master Lock No 141
- Master Lock No 142
- Master Lock No 150
- Master Lock No 160
- Master Lock No 170
- Master Lock No 175
- Master Lock No 185
- Master Lock No 187
- Master Lock No 190
- Master Lock No 192
- Master Lock No 192
- Master Lock No 193
- Master Lock No 194
- Master Lock No 195
- Master Lock No 196
- Master Lock No 197
- Master Lock No 198
- Master Lock No 205
- Master Lock No 220
- Master Lock No 230
- Master Lock No 311
- Master Lock No 315
- Master Lock No 380
- Master Lock No 392
- Master Lock No 410
- Master Lock No 450
- Master Lock No 475
- Master Lock No 510
- Master Lock No 517
- Master Lock No 532
- Master Lock No 570
- Master Lock No 575
- Master Lock No 576
- Master Lock No 605
- Master Lock No 911
- Master Lock No 930
- Master Lock No 2240
- Speed Dial
- Sphero
